The tale called Idea Toscana...
I remember very well how excited I was at the end of August last '24, when I had to introduce and tell you about our new project Idea Toscana & Plámenna
The questions kept coming to me: Will you like it? Will we be able to convey and unfold before you the family tradition, the value, the meaning, the philosophy, the soul and the emotion that permeates everything?
I also feel a huge, but sweet responsibility - to you, to the people behind the process, to myself, to nature...
Today, almost half a year later, I am still concerned with these questions, but with the difference that I am now one, even two ideas more confident and convinced, because Idea Toscana & Plámenna are now part of your everyday life and take care of your comfort, health and a fulfilling lifestyle. Today we will go a little deeper to reveal in more detail what lies behind the beautiful cosmetics and fragrances.
Let's begin!
The olive oil!
During our last visit to Italy, at our meeting with our partners from Idea Toscana, something very, very interesting and exciting happened for us. We had the opportunity to taste Tuscan extra virgin olive oil, but not just any olive oil, but that magical elixir from which the magic that fills the entire Idea Toscana cosmetic and aromatic series is extracted. I admit, up until now I had tasted a lot of things, but olive oil, in this specific and traditional way for the Tuscan latitudes, I had not. And I will admit, I was enchanted.
- The taste - rich, deep, authentic, different, unique!
- The scent - transports you to a paradise garden of olives, exoticism, greenery and fresh nature!
- The color - deep green to yellow, thick, like an elixir from a fairy tale, ready to work wonders if you take a sip.
And the way Leonardo explained to us in detail and with love how exactly to taste the olive oil, so that it touches the tongue and palate in a certain way, from there to inhale it and squeeze it through the teeth, so that only the essence remains, which captivates in an incredible way. While he explained the technology and we tasted, his eyes sparkled in a delightful way, the way a person speaks, completely dedicated and dedicated to a higher goal, idea, mission, vision and philosophy that flow in his veins and is nourished by them. How such people inspire me, ahhh! And I am grateful to Life for meeting me with them.
All this time I had the feeling that we had not set foot on the ground, but had been transported to a wonderful centuries-old olive grove that carefully guards the secrets and benefits of this taste and gift from nature. You remember those moments when everything around you disappears completely for a moment and only you and your senses remain. It was an amazing experience and the best taste I have ever tasted, seriously. I haven't stopped talking about it since then, hahaha.
After this delight for the palate and soul, we plunged into the history of the family tradition, which has been written with honor and pride from the 14th century to the present day. That's right, dear girls! The olive oil you touch, put into each product of Idea Toscana & Plámenna, is produced according to a family and very valuable tradition and recipe from the 14th century. I repeat it again, because it took me a while to understand it, it impressed me so much. Passed down from generation to generation, without losing its value, quality, meaning, traditional values, ethics and love for this precious gift. That's what I call loving what you do to such an extent that it continues to live and breathe centuries after you... Amazing!
The exclusivity of Organic Tuscan IGP Extra Virgin Olive Oil fully guarantees the authenticity of the precious raw material of Tuscan origin, subjected to strict and impartial control according to the well-known Italian discipline, strongly defended by producers to support and evaluate their work.
It contains the secrets and magic of the Tuscan cosmetic tradition. Prima Spremitura in translation means "first press". And the Idea Toscana cosmetic line is named so because it uses olive oil from the first pressing of olives, in order to preserve their most beneficial ingredients and properties. An absolute gift from nature.
And it is no coincidence and fully deserved, according to the relevant provisions, that the term "Bio Tuscan Extra Virgin Olive Oil" becomes a Protected Geographical Indication (PGI) in accordance with the definition given in Article 44 of Regulation No. 1151/2012 of the European Community.
For all other certificates and awards, you can take a look here if you are interested and haven't yet.
I don't know about you, but I'm getting so carried away right now, while sharing all this with you, and it smells like a garden of paradise and beautiful stories, that I feel an inner urge and need to pamper myself and delight myself with another dose of Idea Toscana, so I'll grease my hands again and continue :)
The products!
Our catalog is not huge, but there is no need for it. We focus not on quantity, but on quality. Of course, this does not mean that we do not have the ambition to expand the portfolio and delight you with new additions that will complete and fill the overall care for the body and soul. Always be ready for surprises :)
But, now I will share a few of the main categories, and you can safely browse all the products on our website.
Travel set with Idea Toscana toiletry bag
Why am I starting with it? Because it is perfect not only for travel and as a gift, but also for those of you who are not sure about choosing products and are hesitating whether to try and what? This set with a gift of a great ecological cotton toiletry bag is great for this purpose, because you will have the opportunity to touch several products. The smell is divine. On our site you will find several more similar options of sets with different products.
Facial care!
.
Organic micellar water is great not only for washing and cleansing the face in the evening from dirt and makeup, but also for applying as a base for moisturizing the face in the morning. Simply apply with your hands or a pad and let it be absorbed by the skin completely. It makes the face smooth, soft, radiant and extremely rejuvenated. Apply a face cream, in this case I recommend Face, Body and Hand Oil , which in symbiosis with water, and without, is simply incredible! You will see for yourself.
Hair care!
Normalizing hair shampoo ! 100% natural shampoo that leaves hair clean, strong and shiny. Combine with Idea Toscana hair conditioner .
Body care!
From Nourishing Hand and Nail Cream , Traditional Marseille Soap , Hydrating Shower Gel , to Liquid Hand Soap and Lip Balm Oil . They are all great and smell wonderful!
Aromatherapy!
One of the best things you can do for yourself, besides taking care of your body and skin, is to invest in the well-being of your home and the place where you work. It makes sense! Since Idea Toscana Aromatherapy entered our lives, home and office, I have been amazed at how positively it has affected me. And we are not talking about just making you smell good, no. We are talking about transporting ourselves in the purest form to a garden of freshness, peace, harmony and balance. We all need this.
The fabric sprays are exceptional! Besides becoming an indispensable part of our collections, they have taken over my sheets, towels and wardrobe. The scent is truly divine and I can't live without them anymore, really. They are addictive, in a good way :)
Our newest addition!
A journey of the senses, a symphony of freshness and intensity that makes us dream. Every whiff is an invitation to get lost in this enveloping divine scent - soothing, extremely light and pleasant, unfolding the sweet spring and summer mornings of Tuscany before us. Ideal for a gift too.
Incense sticks for home and office!
Essential oils allow us to live in a healthy, clean and fresh environment, bringing with them numerous benefits.
Idea Toscana air fresheners for homes, offices and shops are designed to release into the air blends of natural essential oils that affect the well-being of our body and mind. In addition to diffusing our favorite aroma, they are wonderful and original accessories for furnishing or as a gift.
The process, the people and the soul!
I have always admired family businesses and people who unitedly and collectively throw themselves into such a challenge, regardless of the field. From personal experience, I am aware and know that it is extremely difficult to achieve, especially when trying to move the wheel in harmony and with a clear conscience. But when this is done with great love, attitude, exactingness and without compromise, the result comes. And in these cases, it is perfect. I am happy that we are part of such a family, a process and we beat with its heart and soul.
Each product is a ritual of love, cultivated with care and the desire to bring pure natural benefits to the skin.
So, fiery girls, you have no choice but to trust us and enjoy them!
With love and care for you!
Idea Toscana & Plamenna
P.S. All products are DERMATOLOGICALLY and MICROBIOLOGICALLY TESTED, MANUFACTURED ONLY WITH PLANT-BASED PREPARATIONS AND NATURAL ESSENTIAL OILS.