{"title":"Facial Ritual","description":"\u003cp\u003ePerfect cleansing and nourishment + deep hydration + anti-aging care and prevention. Powerful formulas, pure and natural ingredients.\u003c\/p\u003e","products":[{"product_id":"балсамoво-масло-за-устни-prima-spremitura","title":"Balm oil for lips Prima Spremitura 5.5ml","description":"\u003cp\u003eSimply gorgeous! Everyone who has touched it will confirm!\u003c\/p\u003e\n\u003cp\u003e100% natural lip oil. Suitable for dry or chapped lips, ideal as a lipstick base, perfect for daily use. For soft, gentle and hydrated lips. Extremely pleasant to apply and as a feeling afterwards.\u003c\/p\u003e\n\u003cp\u003eThanks to the high presence of unsaponifiable substances from olive oil, a restorative and super-emollient factor, this innovative product proves to be truly effective in the care and health of your lips, also providing photoprotective action, preventing chapping.\u003c\/p\u003e\n\u003cp\u003eThe lip balm includes all the precious qualities and exceptional properties of organic \u003cstrong\u003e\"Tuscan IGP\"\u003c\/strong\u003e extra virgin olive oil, regenerating the skin and preventing dryness and chapping through a high hydration capacity. The richness of valuable nutrients is due to deep knowledge of this wonderful active ingredient.\u003c\/p\u003e\n\u003cp\u003eApply a sufficient amount of the product to the lips, one or more times a day depending on need.\u003c\/p\u003e\n\u003cp\u003eVolume 5.5ml\u003c\/p\u003e\n\u003cp\u003e♻️ Natural formulas inspired by Tuscan tradition\u003c\/p\u003e\n\u003cp\u003e♻️ A sustainable choice for you and the planet\u003c\/p\u003e\n\u003cp\u003e♻️ Created with organic Tuscan IGP extra virgin olive oil\u003c\/p\u003e\n\u003cp\u003e♻️ Made in Tuscany: a guarantee of quality and authenticity\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE POWER OF NATURE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIdea Toscana created the cosmetic line \u003cstrong\u003ePrima Spremitura\u003c\/strong\u003e, which for the first time uses \u003cstrong\u003e\u003cem\u003eOrganic Tuscan extra virgin olive oil with a Protected Geographical Indication\u003c\/em\u003e\u003c\/strong\u003e, which holds the cosmetic secrets and benefits of Tuscan tradition. \u003cstrong\u003ePrima Spremitura\u003c\/strong\u003e translates to \"first press\". And the cosmetic line is named so because it uses olive oil from the first pressing of the olives to preserve their most beneficial ingredients and properties. An absolute gift from nature.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Idea Toscana","offers":[{"title":"Default Title","offer_id":49182959763795,"sku":"30199","price":10.22,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0224\/1675\/2717\/files\/lip-balm-5_5ml-new.jpg?v=1726384631"},{"product_id":"органична-мицеларна-вода-prima-spremitura-200ml","title":"Organic micellar water Prima Spremitura 200ml","description":"\u003cp\u003eOrganic and super refreshing micellar water Idea Toscana with aloe juice to remove the most stubborn makeup in one gesture. Delicate cleansing lotion for every skin type. Innovative formula that removes makeup and impurities with ease. Practical, effective and delicate, it helps restore the skin's radiance and prepares it for daily hydration. The skin becomes smooth, truly radiant, soft, rejuvenated and beautiful. It sounds like an advertisement, but it's exactly like that! You'll feel it yourself.\u003c\/p\u003e\n\u003cp\u003e How is it different from other similar products on the market?\u003c\/p\u003e\n\u003cp\u003e In addition to cleansing dirt and makeup, it is also perfect for applying in the morning as a base before other moisturizing products. Put a few drops on the palm of your hand and gently rub and massage the face with your hands. A gentle foam is formed that absorbs instantly, and the skin becomes soft, extremely fresh, radiant and tender. Apply the remaining products for complete care and hydration.\u003c\/p\u003e\n\u003cp\u003e In the formula, regular water has been replaced with organic aloe juice, with known softening and soothing properties.\u003c\/p\u003e\n\u003cp\u003e Organic olive, orange and lemon extracts are excellent toners and brighteners for the skin, while organic olive leaf extract contains a high level of antioxidants.\u003c\/p\u003e\n\u003cp\u003e The fragrance is 100% natural, like the rest of the line, the sugar surfactant (decyl glucoside), which gives the makeup removing properties, is of plant origin and is extremely delicate.\u003c\/p\u003e\n\u003cp\u003e To cleanse your face, apply to a cotton pad and massage in with light, gentle movements. Dirt and makeup will fall off instantly, leaving your skin soft, clean and nourished.\u003c\/p\u003e\n\u003cp\u003e Enjoy while you do it!\u003c\/p\u003e\n\u003cp\u003e Suitable for every skin type.\u003c\/p\u003e\n\u003cp\u003e Volume 200ml\u003c\/p\u003e\n\u003cp\u003e ♻️ Natural formulas inspired by Tuscan tradition\u003c\/p\u003e\n\u003cp\u003e ♻️ Sustainable choice for you and the planet\u003c\/p\u003e\n\u003cp\u003e ♻️ Made with organic Tuscan extra virgin olive oil IGP\u003c\/p\u003e\n\u003cp\u003e ♻️ Made in Tuscany: a guarantee of quality and authenticity\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eTHE FORCE OF NATURE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Idea Toscana has created the cosmetic line \u003cstrong\u003ePrima Spremitura\u003c\/strong\u003e , which for the first time uses \u003cstrong\u003e\u003cem\u003eOrganic Tuscan Extra Virgin Olive Oil with Protected Geographical Indication\u003c\/em\u003e\u003c\/strong\u003e , which hides the cosmetic secrets and benefits of the Tuscan tradition. \u003cstrong\u003ePrima Spremitura\u003c\/strong\u003e means \"first press\". And the cosmetic line is named so because it uses olive oil from the first pressing of the olives, in order to preserve their most beneficial ingredients and properties. An absolute gift from nature.\u003c\/p\u003e","brand":"Idea Toscana","offers":[{"title":"Default Title","offer_id":49302719955283,"sku":"430160","price":23.51,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0224\/1675\/2717\/files\/Micelar-Olives.jpg?v=1784642678"},{"product_id":"масло-за-тяло-лице-и-ръце-prima-spremitura","title":"Oil for body, face and hands Prima Spremitura 300 ml","description":"\u003cp\u003eAn incredible organic oil that \"melts\" on contact with the skin, nourishing it deeply without weighing it down. Suitable for all skin types, for tissue elasticity and intense and long-lasting nourishment. Rich in organic Tuscan extra virgin olive oil, shea butter and cocoa butter, it restores the correct tone and elasticity of the skin.\u003c\/p\u003e\n\n \u003cp\u003eThe formula, rich in precious oils, restores the normal hydrolipidic balance, exerting a protective and moisturizing effect on the skin. Makes tissues more elastic and bright. Thanks to its highly nourishing, moisturizing and elastic properties, it can be used both for the skin of the body and for that of the hands and face. One product, but it gives so much, taking care of the whole body.\u003c\/p\u003e\n\n \u003cp\u003eThe oil gives elasticity and intensive nourishment to the skin thanks to its powerful formula, which combines extremely valuable and completely natural ingredients of high quality.\u003c\/p\u003e\n\n\u003cp\u003e Shea butter regenerates, softens and protects, gives softness and elasticity and prevents the appearance of mimic wrinkles. Cocoa butter boasts antioxidant and nourishing properties. Stimulates the normal vital processes of the skin, restores tone and elasticity.\u003c\/p\u003e\n\n\u003cp\u003e We tell you, it's amazing, you'll see for yourself :)\u003c\/p\u003e\n\n \u003cp\u003eGently massage into the skin until the cream is fully absorbed and enjoy.\u003c\/p\u003e\n\n\u003cp\u003e Suitable for every skin type.\u003c\/p\u003e\n\n\u003cp\u003e Volume 300 ml\u003c\/p\u003e\n\n\u003cp\u003e ♻️ Natural formulas inspired by Tuscan tradition\u003c\/p\u003e\n\n\u003cp\u003e ♻️ Sustainable choice for you and the planet\u003c\/p\u003e\n\n\u003cp\u003e ♻️ Made with organic Tuscan extra virgin olive oil IGP\u003c\/p\u003e\n\n\u003cp\u003e ♻️ Made in Tuscany: a guarantee of quality and authenticity\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTHE FORCE OF NATURE\u003c\/strong\u003e\u003c\/p\u003e\n\n \u003cp\u003eIdea Toscana has created the cosmetic line \u003cstrong\u003ePrima Spremitura\u003c\/strong\u003e , which for the first time uses \u003cstrong\u003e\u003cem\u003eOrganic Tuscan Extra Virgin Olive Oil with Protected Geographical Indication\u003c\/em\u003e\u003c\/strong\u003e , which hides the cosmetic secrets and benefits of the Tuscan tradition. \u003cstrong\u003ePrima Spremitura\u003c\/strong\u003e means \"first press\". And the cosmetic line is named so because it uses olive oil from the first pressing of the olives, in order to preserve their most beneficial ingredients and properties. An absolute gift from nature.\u003c\/p\u003e\n\n\u003c!----\u003e","brand":"Idea Toscana","offers":[{"title":"Default Title","offer_id":49798482100563,"sku":"430107","price":36.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0224\/1675\/2717\/files\/MeltingBodyButter-AI.jpg?v=1731666899"},{"product_id":"anti-age-хидратиращ-крем-prima-spremitura","title":"Anti-Age moisturizing cream Prima Spremitura 50 ml","description":"\u003cp\u003eIntroducing an exceptional anti-aging face cream to combat the appearance of wrinkles and \u003cspan\u003eimperfections on the skin of the face, as well as the first signs of aging on it.\u003c\/span\u003e The light texture hydrates and nourishes the skin without making it greasy. Simply perfect.\u003c\/p\u003e\n\u003cp\u003eIt counteracts the appearance of wrinkles after the age of 30, eliminates already accumulated imperfections, thanks to hyaluronic acid and the incredible formula it contains. It hydrates and nourishes the skin without making it greasy, quickly penetrating deep into it. It gives new vitality, elasticity and tone to tired, sagging and thirsty skin.\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, apply to face, neck and décolleté, massaging until completely absorbed. Do it with care, love and attention and enjoy the process. Your skin will thank you for it.\u003c\/p\u003e\n\u003cp\u003eCreate the perfect combination for your skin type by using it in conjunction with Eye and Lip Contour Cream and Organic Micellar Water for cleansing and powerful hydration.\u003c\/p\u003e\n\u003cp\u003eIt can also be used as a makeup base.\u003c\/p\u003e\n\u003cp\u003eSuitable for every skin type.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDermatologically tested with clear and definitive results.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVolume 50 ml.\u003c\/p\u003e\n\u003cp\u003eIdea Toscana has created the cosmetic line \u003cstrong\u003ePrima Spremitura\u003c\/strong\u003e , which for the first time uses \u003cstrong\u003e\u003cem\u003eOrganic Tuscan Extra Virgin Olive Oil with Protected Geographical Indication\u003c\/em\u003e\u003c\/strong\u003e , which hides the cosmetic secrets and benefits of the Tuscan tradition. \u003cstrong\u003ePrima Spremitura\u003c\/strong\u003e means \"first press\". 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Let us take care of you.\u003c\/p\u003e\n\n \u003cp\u003eFirming and smoothing effect that counteracts the appearance of wrinkles after the age of 35, exerting a strong elastic action, thanks to hyaluronic acid and its powerful formula. Reduces dark circles and bags, eliminating their volume and color, giving a fresh and very pleasant feeling of well-being.\u003c\/p\u003e\n\n \u003cp\u003eReduces wrinkles around the lips and delays their appearance with regular use. Hydrates and nourishes the skin without making it greasy, quickly penetrates deep thanks to the plant-based and magical organic formula, enriched with organic Tuscan \" \u003cstrong\u003eextra virgin olive oil with protected geographical indication\"\u003c\/strong\u003e , vegetable squalane and organic shea butter.\u003c\/p\u003e\n\n\u003cp\u003e Create the perfect combination for your skin by using it in conjunction with Anti-Age Moisturizing Cream and Organic Micellar Water for cleansing and powerful hydration.\u003c\/p\u003e\n\n \u003cp\u003eAfter cleansing, apply to the eyelids and around the eyes, massaging and patting until completely absorbed. Do it with care, love and attention and enjoy the process. Your skin will thank you for it. Do the same for the lip area.\u003c\/p\u003e\n\n\u003cp\u003e It can also be used as a makeup base.\u003c\/p\u003e\n\n\u003cp\u003e Suitable for every skin type.\u003c\/p\u003e\n\n\u003cp\u003e Volume 15 ml.\u003c\/p\u003e\n\n\u003cp\u003e ♻️ Natural formulas inspired by Tuscan tradition\u003c\/p\u003e\n\n\u003cp\u003e ♻️ Sustainable choice for you and the planet\u003c\/p\u003e\n\n\u003cp\u003e ♻️ Made with organic Tuscan extra virgin olive oil IGP\u003c\/p\u003e\n\n\u003cp\u003e ♻️ Made in Tuscany: a guarantee of quality and authenticity\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\n \u003cp\u003e\u003cstrong\u003eTHE FORCE OF NATURE\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e The \u003cstrong\u003ePrima Spremitura BIO\u003c\/strong\u003e line is born from the selection of the best natural and organic ingredients and above all the organic Tuscan \u003cstrong\u003eextra virgin olive oil with protected geographical indication\u003c\/strong\u003e and its well-known and powerful nourishing and rebalancing properties.\u003cbr\u003e \u003cstrong\u003eThe entire line is certified as organic cosmetics by Natrue.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Idea Toscana","offers":[{"title":"Default Title","offer_id":50302623711571,"sku":"430161","price":30.67,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0224\/1675\/2717\/files\/Eye-contour-cream-1.jpg?v=1738229025"},{"product_id":"хидратиращ-крем-за-лице-prima-spremitura","title":"Moisturizing Face Cream  Prima Spremitura 50 ml","description":"\u003cp\u003eWe are proud to present the incredible Hydrating Face Cream that makes the skin silky, velvety, fresh and healthy, thanks to its light texture with high emollient power. It hydrates without being greasy, quickly penetrates deep, thanks to its plant-based and organic powerful formula, enriched with organic Tuscan \" \u003cstrong\u003eextra virgin olive oil with protected geographical indication\"\u003c\/strong\u003e , phytosqualane and aloe vera juice.\u003c\/p\u003e\n\u003cp\u003eProtects the skin from environmental stress: sun, wind, cold and smog. Prevents the formation of first wrinkles. Suitable for young skin (up to 35 years) to strengthen the natural defenses, giving the face a fresher, radiant and healthier look.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAfter cleansing with Organic Micellar Water, apply to face, neck and décolleté, massaging until completely absorbed. Do it with care, love and attention and enjoy the process. Your skin will thank you for it.\u003c\/p\u003e\n\u003cp\u003eIt can be used in combination with the other products from the Prima Spremitura facial line and in particular with the eye and lip contour cream to say goodbye to bags, dark circles and the first wrinkles.\u003c\/p\u003e\n\u003cp\u003eFor a vibrant and rested appearance!\u003c\/p\u003e\n\u003cp\u003eIt can also be used as a makeup base.\u003c\/p\u003e\n\u003cp\u003eSuitable for every skin type.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDermatologically tested with clear and definitive results.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVolume 50 ml.\u003c\/p\u003e\n\u003cp\u003eIdea Toscana has created the cosmetic line \u003cstrong\u003ePrima Spremitura\u003c\/strong\u003e , which for the first time uses \u003cstrong\u003e\u003cem\u003eOrganic Tuscan Extra Virgin Olive Oil with Protected Geographical Indication\u003c\/em\u003e\u003c\/strong\u003e , which hides the cosmetic secrets and benefits of the Tuscan tradition. \u003cstrong\u003ePrima Spremitura\u003c\/strong\u003e means \"first press\". 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